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The Daalarna logo has been renewed

  • 1st April 2022
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  • 2 minute read
  • Marina Ágh
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We are pleased to share with you that we have renewed the Daalarna logo on the occasion of the 20th birthday of Daalarna. Below Anita Benes shares her thoughts on the new logo.

From the first minute of the establishment of Daalarna, we have built the brand very consciously. The most important core values ​​of the brand are stability, reliability and loyalty. For twenty years, we were loyal to our original logo, which was created by one of my dearest friends, graphic artist Judit Borbély.

Now, on our twentieth birthday, we felt the moment had come to present ourselves with a refreshed image and logo that also properly reflect the digital world while retaining the key values ​​and style elements of our previous logo.

My friend Judit already drew my attention at the time to how good a wedding brand image is when it is made up of female energies. For the past twenty years, I have taken this advice, and I often remind myself that while men create fantastic things, there are times when women see and present things differently. That’s why I’m paying more and more attention to working with as many talented women as possible, and perhaps the best example of this is that every member of my team at Daalarna is a woman.

This time, I am very happy to have been able to work with Eszter Laki, founder of the Red Dot Award-winning Studio NUR to renew Daalarna’s visual communications. We are very proud of the result. https://studionur.com/awards

The renewed Daalarna logo

While the Daalarna logo has undergone a slight update, we have preserved the magenta color and the aesthetics ​ of the previous logo. Our desire was to create an emblem that further aids the visual communication of the Daalarna sense of life and reflects the spirit of the times.

This emblem was born from the intertwining of the letters ‘d’ and ‘a’, reminiscent of wedding rings as well. I have always considered it important to emphasize that a Daalarna wedding dress goes beyond current fashion trends: it conveys value and reliability. With Daalarna, the process of shopping is associated with personalization and craftsmanship, and I feel that our new emblem reflects that perfectly.

  • 20 Years of Daalarna – Q&A with Designer Anita Benes
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  • If you want to check if Daalarna Couture is available in your country, click here for the list of our international retailers.
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Marina Ágh

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Képzeljétek, a Daalarnánál járt Gurisatti Gréta @gr8ta__ olimpiai bronzérmes, világbajnoki ezüstérmes magyar válogatott vízilabdázó, hogy kiválassza a ruháját a nagy napra, amelyre idén nyáron kerül sor. 

Gréta ruhapróbájára a @glamourhungary is eljött forgatni, és Benes Anitát is meginterjúvolták az alkalomból. Gréta első körben felpróbált néhány ruhát, hogy megtalálja a hozzá legközelebb álló stílust és fazont, azonban a választott ruháját majd természetesen csak az esküvő után mutatjuk nektek. Szerintetek melyik ruha áll neki a legjobban? 

Gréta a Glamourral készült interjúban elmesélte, hogy büszke arra, hogy @daalarnaofficial menyasszony lesz, és bízik a szakértelmünkben és a precizitásunkban. Köszönjük, Gréta, alig várjuk, hogy elkészítsük neked álmaid ruháját! 💕 

👉 Hamarosan még több exkluzív tartalommal készülünk nektek Gurisatti Gréta esküvőjével kapcsolatban, maradjatok velünk!

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Tudtad? Az arisztokrácia körében a reneszánsz Tudtad? Az arisztokrácia körében a reneszánsz korszakban divatba jött, sokat mutató dekoltázsok az alsóbbrendűek – sőt, sok esetben a kurtizánok – öltözködéséből inspirálódtak, ezzel előkelővé, vágyottá téve azt, ami korábban megvetett, lenézett volt. Mivel azonban ezzel a különféle társadalmi rétegek öltözködése egységesebbé vált, az előkelő származás új megkülönböztető jegye a gyöngysor és a gyöngy ékszerek lettek. ✨️

👉 Nézd meg a teljes FLORENCE kollekciót a secretstories.hu-n! Melyik a kedvenc lookod?

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Így készültek az új @daalarnaofficial FLORENCE Így készültek az új @daalarnaofficial FLORENCE kollekció kampányfotói – gyönyörű modellünk, Vera Firenzéből tudósította végig a februári forgatást. Íme a második rész!

Hasonló videókért kövessétek be a Daalarnát a TikTokon is!

*****

This is how the new FLORENCE campaign photos were made – our beautiful model Vera shows you around the second and third shooting days in February. 

#daalarnabride #weddinginspiration #weddingdress #esküvőiruha #menyasszonyiruha #esküvőiszalon #daalarna #benesanita #ruhapróba #menyasszony #esküvő
Újabb kulisszatitkok a Daalarna FLORENCE kollekci Újabb kulisszatitkok a Daalarna FLORENCE kollekció fotózásáról - ismét gyönyörű modellünk, Vera kalauzol titeket végig a kedvenc firenzei helyszínein. ✨️

*****

More behind the scenes secrets about the new FLORENCE collection - our beautiful model Vera shows you around her favourite locations in Florence. ✨️

#daalarnabride #weddinginspiration #weddingdress #esküvőiruha #menyasszonyiruha #esküvőiszalon #daalarna #benesanita #ruhapróba #menyasszony #esküvő
Az új Daalarna FLORENCE kollekciót megtalálját Az új Daalarna FLORENCE kollekciót megtaláljátok a secretstories.hu-n (link a bióban). 💕

*****

Check out the new @daalarnaofficial FLORENCE collection at secretstoriesbydaalarna.com (link in bio). 💕

#daalarnabride #weddinginspiration #weddingdress #esküvőiruha #menyasszonyiruha #esküvőiszalon #daalarna #benesanita #ruhapróba #menyasszony #esküvő
Újabb kulisszatitkok a Daalarna FLORENCE kollekci Újabb kulisszatitkok a Daalarna FLORENCE kollekció fotózásáról - ismét gyönyörű modellünk, Vera kalauzol titeket. ✨️

*****

More behind the scenes secrets about the new FLORENCE collection - our beautiful model Vera talks you through all the details. ✨️

#daalarnabride #weddinginspiration #weddingdress #esküvőiruha #menyasszonyiruha #esküvőiszalon #daalarna #benesanita #ruhapróba #menyasszony #esküvő
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Anita Benes boho wedding bridal collection bridal designer bridal dress bridal dress 2020 bridal dress 2021 bridal dress 2022 bridal dress 2023 bridal fashion 2021 bridal fashion 2022 bridal fashion 2023 bridal gown bridal gown 2023 Budapest wedding gowns colorful wedding dress Daalarna Daalarna around the world Daalarna available in Australia Daalarna available in Europe Daalarna available in the USA Daalarna bride Daalarna Couture Daalarna retailers Daalarna stockists inspirations new collection real wedding REBELLE bridal collection romantic styled shoot styled shoot unique wedding gowns wedding 2020 wedding 2021 wedding 2022 wedding 2023 wedding dress wedding dress 2020 wedding dress 2021 wedding dress 2022 wedding dress 2023 wedding dress inspirations wedding dress trends 2022 wedding gown wedding inspirations
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