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20 Years of Daalarna – Q&A with Designer Anita Benes

  • 19th March 2022
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  • 5 minute read
  • Marina Ágh
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We are happy to share with you that Daalarna is celebrating its 20th anniversary this year. On this occasion, we have created a Q&A with Anita Benes, the founder and designer of Daalarna.

How did you become a wedding dress designer?

Quite by accident. At the university, I graduated as a fashion designer with a thesis titled ‘The Masculine Woman’. However, my clients, for whom I designed custom made dresses at that time, slowly began to get married. Since they were very stylish on weekdays as well (of course they were, since they asked me to design their clothes), they asked me to figure something out for them for their big day. I was quite scared at the first request because I had never designed a wedding dress before. But then I researched how to make one. As I designed the very first one, I immediately fell in love with the process. I felt there was something much more here that attracted me very much. There are emotions at a wedding and this is the most important to me.

Anita Benes, Daalarna Founder and Designer

Do you remember why and how you founded Daalarna?

Yes, exactly. My daughter, Sára, was born in May 2001, and with her the idea of wanting to start a self-employed business. I felt I had to finally grow up with two kids (at that time I already had a 3-year-old son, too) and make my own decisions. I felt that I can’t afford to put my co-workers in a situation where they have to adapt to me, and I was also unable to adapt to them in my new status. I thought the only way I could do what I really love and stay part of a team was to create my own company and choose my own team.

Where does the brand name Daalarna come from?

I went to the University of Applied Arts (now called MOME) and had a friend of Swedish descent there. Her father was voted one of the 10 best interior designers in Scandinavia at the time, and since there was no internet at the time and Google was not yet our friend, thanks to my friend, I saw plenty of books that presented the Scandinavian interior design and architecture style that is worldwide renowned. I just love the kind of thoughtfulness and simple purity that surrounds the art of the northern cultures. Daalarna’s philosophy was built on these pillars, and hence the name that is the name of a Swedish city.

Daalarna’s IDYLL collection

Who was your first well-known client?

The one who is still the most famous today: Réka Rubint. She was the first truly famous Hungarian celebrity at the time, from the moment she became Norbi’s wife. It especially felt very good that it was practically my first year in the business, it was the summer of 2002 when she contacted me to design her wedding dress. She came on the recommendation of a very dear client of ours, and what was wonderful about this was that she voted for me with such confidence, and I have been enjoying her trust ever since, and for this, I am beyond grateful. Thank you, Réka!

What was the first year like at Daalarna?

Very familiar. We had a handful of teams, only the four of us, but the most amazing thing is that one of them is still working with me, her name is Erzsike, she is the oldest colleague at the company. She is retired by now and only works a few hours a day at Daalarna, but I can’t imagine life without her. I like that she never forgets to make sure if the iron is warm, or if there is enough water. So getting started in 2002 and coming this far with the team, only thinking about it makes me very emotional.

And how do you see this 20th year of Daalarna?

It’s amazingly exciting, we’re practically racing every day to execute our new and never-ending plans. When I started all this, I didn’t even think about what I wanted or where I wanted to go. One thing I knew for sure was that I wanted to design wedding dresses. That’s the way it is to this day, and all my thoughts and decisions are determined by the fact that I love what I do. For example, last night at 11 pm I was still here and applied lace on one of the clothes from the newest 2023 collection. Although I had to go home because my family was waiting for me, I sincerely hope that my next 20 years will be spent exactly like this.

What are you most proud of in the last 20 years?

Definitely of the team around me. But I won’t say more about that because I get very emotional, but I think it’s the best thing being surrounded by such people, such customers. In 20 years, I’ve managed to create this tiny microenvironment that’s big enough in the world because our stockist network extends from Australia to New York. However, Budapest is the centre of all this, and I think that’s fantastic. The clients, brides and colleagues who surround me, charge me every day, and even if I have a bad day, I still get so much energy, so that’s what I’m most proud of, and that’s why I’m most grateful.

The Daalarna team in 2021

What was your own wedding dress like?

I’m not going to tell you that (laughs). Anyway, we’ve been wanting to show it on Secret Stories for years, but I think we’ll do it this year because we’re going to have our 25th wedding anniversary this year with my husband, so let’s say that I’ll be showing it in September.

Show us your very first collection!

This was our very first catalogue. The Daalarna logo was very discreet pink on this one, then we changed it 1-2 years later, and the logo became much more intense pink, and then at one point, the whole catalogue turned pink. Then we restrained ourselves again and went back to minimalism. But I think that this collection from 20 years ago is absolutely acceptable even today, whether we are talking about its thoughtfulness, the clothes, or the tailoring lines. I opened the catalogue up a little worried because I had already forgotten what I was doing 20 years ago. But I think I’ll rethink some of the iconic pieces from the past 20 years and will show them at our next fashion show on 29 April 2022 in Budapest.

What is your all-time favourite collection?

I can’t even count how many collections I have created in these 20 years. In the beginning, there was only one collection each year, and in the last 10 years there have been two, but the all-time favourite could not be anything other than the FOLK collection. I think for me it was the dream job and the dream collection. I hope one day I can create something like this again.

Daalarna FOLK collection

If you want to check if Daalarna is available in your country, click here for the list of our international retailers. Don’t forget to follow us on Instagram and Pinterest!

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Marina Ágh

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A kulisszák mögött 💕 Behind the scenes A D A kulisszák mögött 💕 Behind the scenes 

A Daalarnánál 20 év szakértelme garantálja a tökéletes végeredeményt. Ha nem hiszed, járj utána: kérj időpontot egy díjmentes ruhapróbára!

👗Telefon: +36 30 306 4094
👰‍♀ E-mail: info@daalarna.hu

#daalarnabride #eskuvomlesz #igentmondtam #igen #menyasszonylettem #menyasszony #esküvőiruha #esküvőiszalon #esküvő #menyasszonyiruha #sayyestothedress
Hogyan tudsz hozzájutni a Dream by Daalarna termékekhez? 🎀
 
1. Személyes vásárlás ✨️

Látogass el a budapesti Daalarna atelier-be személyesen, ahol arra is lehetőséged van, hogy felpróbáld a termékeket. 

A Daalarna atelier címe: 1054 Budapest, Alkotmány u. 23. (A Daalarna szalonnal szemben, az Alkotmány utca-Vadász utca sarkán található épület.)

Nyitva tartási idő: hétfőtől péntekig 10:00-17:00

2. Rendelés e-mailben ✨️

Ha nincs lehetőséged személyesen ellátogatni a budapesti atelier-be, akkor e-mailben, az info@daalarna.hu címen is megrendelheted a Dream by Daalarna termékeket. 

Néhány fontos információ:
-	A tüllszoknyák és a köntösök rendelésre készülnek, néhány hetes átfutási idővel. Kérjük, hogy ezt minden esetben vedd figyelembe. 
-	Az online megrendelt termékeket csak előre fizetés (átutalás) után gyártjuk és szállítjuk. 
-	A kész termékeket Magyarországon GLS-sel tudjuk szállíttatni. A szállítás díja GLS-sel: 2400 Ft. Külföldi rendelés esetén a költségek: EU-n belül: 30 €, EU-n kívül 50 €.

Te melyik termékre csapsz le elsőként?

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Mától elérhető a Dream by Daalarna minikollekc Mától elérhető a Dream by Daalarna minikollekció 🎀 

A Dream by Daalarnával olyan ready-to-wear termékeket álmodtunk meg egy minikollekcióba, amelyek a hétköznapokon is bátran viselhetők, ugyanakkor továbbra is a megszokott Daalarna minőséget képviselik. A jól variálható póló-tüllszoknya szett mellett köntös, harisnyakötő és vászontáska is megtalálható ebben a limitált szériás kollekcióban.

👉 Klikk a secretstories.hu-ra a pontos részletekért!
(Link a sztoriban és a bióban.)

*****

The Dream by Daalarna Collection Is Now Available Worldwide 🎀

The Dream by Daalarna collection is now available to order worldwide! With the Dream by Daalarna line, we have dreamed up ready-to-wear products for a limited-edition range that can be worn in everyday life while, of course, still exhibiting Daalarna quality. The limited-edition collection includes tulle skirts, T-shirts, dressing gowns, garters, and tote bags.

👉 Head to secretstoriesbydaalarna.com for more information on shipping and prices!

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Holnap érkezik a Dream by Daalarna kollekció - v Holnap érkezik a Dream by Daalarna kollekció - várjátok már? 💕

*****

The Dream by Daalarna collection is coming tomorrow - are you excited? 💕

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Színes alkalmi ruhák a Daalarnától - melyik a Színes alkalmi ruhák a Daalarnától - melyik a kedvenced? 💕👗

Ha szeretnél ellátogatni a budapesti Daalarna szalonba egy díjmentes ruhapróbára, ahol személyre szabhatjuk az elképzeléseidet, itt tudsz időpontot egyeztetni:
Telefon: +36 30 306 4094
E-mail: info@daalarna.hu

#esküvő #weddinginspiration #wedding #daalarna #daalarnabride #weddingdress #colorfuldress #bridalgown #eveninggown
A menyasszonyi ruha kiválasztása 💕

Mercy: "Így visszagondolva, egy érzelmi hullámvasút volt az első ruhapróbám. Nem volt konkrét elképzelésem a ruhát illetően, viszont abban az egyben biztos voltam, hogy az első ruhapróba alkalmával már a „biztos” kiválasztott ruhával szeretnék hazatérni.

Így utólag is örök hálám a szalonban dolgozó Nikiéknek, hogy minden egyes lehetséges opciót felpróbáltattak velem a próba alatt hihetetlen kedvességgel és türelemmel.

Végül a @daalarnaofficial MIRROR kollekció 372-es darabjára esett a választásom, amit kicsit az én ízlésemre formáltunk. Az alsó réteg királylányosabb kristálytüllt kapott, a felső uszály pedig gyönyörű hernyóselyemből készült, amit a szertartás után le tudtam venni.

Mikor hazaértem a ruhapróbáról, kicsit el voltam keseredve, hogy gyors volt a választásom, és nem hittem el, hogy ilyen gyorsan megtaláltam az igazit. De utólag az összes varrodai ruhapróba alkalmával és a nagy napon is bebizonyosodott, hogy ennél szebb, gyönyörűbb és kényelmesebb ruhát nem is választhattak volna. 

A nagy napon rengeteg kedves megjegyzést kaptam a ruhával kapcsolatban, ami iszonyatosan jólesett. Mindenki teljesen el volt kápráztatva, és sokan meg is jegyezték, hogy ilyen gyönyörű menyasszonyi ruhát még soha sem láttak. Természetesen Ádámnak is nagyon tetszett!"

👉 Mercy és Ádám esküvője a secretstories.hu-n olvasható.

📸 @nexiartphoto

#lakodalom #bridetobe #bridetobe2023 #esküvőmlesz #igentmondtam #férjhezmegyek #menyasszony #esküvőitipp #esküvőiruha #menyasszonyiruha #nagynap #wedding #bride #bridalgown #weddingdress #weddingday #daalarnabride #bride2023 #menyasszony2023
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