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Daalarna at the New York Bridal Fashion Week

  • 18th November 2019
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  • 3 minute read
  • Marina Ágh
Part of the Daalarna team in New York
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In October this year, the Daalarna team travelled again to the New York Bridal Fashion Week where the new FOLK collection, inspired by special, Hungarian folk art motifs was a runaway success. Here we share some of our experiences and impressions of New York with 5+1 questions and answers.

What is the New York Bridal Fashion Week?

Every year New York hosts a  Bridal Week when the wedding dress designers come together to show their latest collections to their partners, buyers and distributors. Don’t imagine a fashion week with fashion shows and celebs, this is a strictly trade event. Daalarna participated in the One Fine Day Bridal Market for the third year. This is a three-day event where not only buyers but also the press make an appearance.

Apart from Daalarna which other wedding dress brands were represented at the One Fine Day Bridal Market? 

This year designers from approximately 40 nationalities from all over the world came together. Some examples of well-known brands include Anna Campbell, Daughters of Simone, Karen Willis Holmes, Kate McDonald.

How was the FOLK collection received by the trade and the press? 

The response was a great success; they found both the campaign and the dresses to be unique. They especially highlighted the materials and within that the laces, and the continuity of exceptionally high quality. One of the most memorable comments came from a guest, who after inspecting all the exhibition stands arrived at Daalarna and turning to Anita Benes, said with relief in her voice, “Thank you for giving me back my faith in the wedding trade.”

Click here to view the FOLK collection.

What was the reaction to the CURVY capsule collection?

While Daalarna has always been famous for making haute couture dresses, the CURVY collection proved to be an excellent attention catcher and helped give a more complete picture of the brand for the trade, the press, and customers alike. We really hope that the  CURVY collection will encourage women to celebrate their femininity on the Big Day, too.

Click here to view the CURVY collection.

 From which countries did the buyers visit the Daalarna stand this year?

Obviously, most of them came from The United States of  America, in fact, visitors came from virtually every state. Apart from that, we had existing partners from Canada visiting the stand, and we met people from our Swiss, Austrian, Australian and French partner salons. We had interested buyers from Italy, Scotland, Mexico, Korea, and Japan too.

Which dresses were the absolute favourites?

Among the traders’ favourites were the daring décolletage dresses, for example, the  FLK 816 and FLK 823, the pearl lace models: FLK 820-821-822, the tulle illusion solutions: FLK 828, 829 and the mermaid styles: FLK 830, 832. Everyone was enthralled by the special campaign dresses, and many of them asked the models to try on the short lace dresses simply because they wanted to see them on because they liked them so much. Apart from these, the favourites of the press were the FLK 809 and 811, while the salon owners spent more time with the 804, 805, 812 campaign dresses. Everyone was amazed at the FLK 815 dress when the model unclipped the ruffles in a moment thus showing the 2 in 1 model.

  • FLK 821
  • FLK 809
  • FLK 805
  • FLK 815
  • FLK 815
  • FLK 823
  • FLK 816
  • FLK 820
  • FLK 811
  • FLK 836
  • FLK 823
  • FLK 822
  • FLK 829
  • FLK 830
  • FLK 832
  • FLK 812

Check out the list of Daalarna’s international retailers here.

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Related Topics
  • bridal dress 2020
  • bridal fashion 2020
  • CURVY
  • Daalarna around the world
  • Daalarna Couture
  • Daalarna retailers
  • FOLK
  • new collection
  • New York Bridal Fashion Week
  • One Fine Day Bridal Market
  • wedding dress 2020
  • wedding dress inspirations
  • wedding inspirations
Marina Ágh

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A kulisszák mögött 💕 Behind the scenes A D A kulisszák mögött 💕 Behind the scenes 

A Daalarnánál 20 év szakértelme garantálja a tökéletes végeredeményt. Ha nem hiszed, járj utána: kérj időpontot egy díjmentes ruhapróbára!

👗Telefon: +36 30 306 4094
👰‍♀ E-mail: info@daalarna.hu

#daalarnabride #eskuvomlesz #igentmondtam #igen #menyasszonylettem #menyasszony #esküvőiruha #esküvőiszalon #esküvő #menyasszonyiruha #sayyestothedress
Hogyan tudsz hozzájutni a Dream by Daalarna termékekhez? 🎀
 
1. Személyes vásárlás ✨️

Látogass el a budapesti Daalarna atelier-be személyesen, ahol arra is lehetőséged van, hogy felpróbáld a termékeket. 

A Daalarna atelier címe: 1054 Budapest, Alkotmány u. 23. (A Daalarna szalonnal szemben, az Alkotmány utca-Vadász utca sarkán található épület.)

Nyitva tartási idő: hétfőtől péntekig 10:00-17:00

2. Rendelés e-mailben ✨️

Ha nincs lehetőséged személyesen ellátogatni a budapesti atelier-be, akkor e-mailben, az info@daalarna.hu címen is megrendelheted a Dream by Daalarna termékeket. 

Néhány fontos információ:
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Te melyik termékre csapsz le elsőként?

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A Dream by Daalarnával olyan ready-to-wear termékeket álmodtunk meg egy minikollekcióba, amelyek a hétköznapokon is bátran viselhetők, ugyanakkor továbbra is a megszokott Daalarna minőséget képviselik. A jól variálható póló-tüllszoknya szett mellett köntös, harisnyakötő és vászontáska is megtalálható ebben a limitált szériás kollekcióban.

👉 Klikk a secretstories.hu-ra a pontos részletekért!
(Link a sztoriban és a bióban.)

*****

The Dream by Daalarna Collection Is Now Available Worldwide 🎀

The Dream by Daalarna collection is now available to order worldwide! With the Dream by Daalarna line, we have dreamed up ready-to-wear products for a limited-edition range that can be worn in everyday life while, of course, still exhibiting Daalarna quality. The limited-edition collection includes tulle skirts, T-shirts, dressing gowns, garters, and tote bags.

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Ha szeretnél ellátogatni a budapesti Daalarna szalonba egy díjmentes ruhapróbára, ahol személyre szabhatjuk az elképzeléseidet, itt tudsz időpontot egyeztetni:
Telefon: +36 30 306 4094
E-mail: info@daalarna.hu

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A menyasszonyi ruha kiválasztása 💕

Mercy: "Így visszagondolva, egy érzelmi hullámvasút volt az első ruhapróbám. Nem volt konkrét elképzelésem a ruhát illetően, viszont abban az egyben biztos voltam, hogy az első ruhapróba alkalmával már a „biztos” kiválasztott ruhával szeretnék hazatérni.

Így utólag is örök hálám a szalonban dolgozó Nikiéknek, hogy minden egyes lehetséges opciót felpróbáltattak velem a próba alatt hihetetlen kedvességgel és türelemmel.

Végül a @daalarnaofficial MIRROR kollekció 372-es darabjára esett a választásom, amit kicsit az én ízlésemre formáltunk. Az alsó réteg királylányosabb kristálytüllt kapott, a felső uszály pedig gyönyörű hernyóselyemből készült, amit a szertartás után le tudtam venni.

Mikor hazaértem a ruhapróbáról, kicsit el voltam keseredve, hogy gyors volt a választásom, és nem hittem el, hogy ilyen gyorsan megtaláltam az igazit. De utólag az összes varrodai ruhapróba alkalmával és a nagy napon is bebizonyosodott, hogy ennél szebb, gyönyörűbb és kényelmesebb ruhát nem is választhattak volna. 

A nagy napon rengeteg kedves megjegyzést kaptam a ruhával kapcsolatban, ami iszonyatosan jólesett. Mindenki teljesen el volt kápráztatva, és sokan meg is jegyezték, hogy ilyen gyönyörű menyasszonyi ruhát még soha sem láttak. Természetesen Ádámnak is nagyon tetszett!"

👉 Mercy és Ádám esküvője a secretstories.hu-n olvasható.

📸 @nexiartphoto

#lakodalom #bridetobe #bridetobe2023 #esküvőmlesz #igentmondtam #férjhezmegyek #menyasszony #esküvőitipp #esküvőiruha #menyasszonyiruha #nagynap #wedding #bride #bridalgown #weddingdress #weddingday #daalarnabride #bride2023 #menyasszony2023
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