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Daalarna Around the World #6 – Frankfurt, Germany

  • 6th December 2019
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  • 4 minute read
  • Marina Ágh
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We are incredibly proud that the Daalarna gowns are now available at more than 30 international retailers worldwide, including bridal boutiques in the USA, Canada, Australia, Hong Kong, UK, Ireland, Germany, Austria, Switzerland and Ukraine. In this column, we introduce you to some of our retailers from all around the world. This time, owner Stephanie answered our questions about SIÖDAM – THE VILLA, their incredibly stylish bridal salon in Frankfurt, Germany.

What is the story of your beautiful salon?

Our family business has always been in Frankfurt since our opening in 1977. We, that is my husband and I took over the business 10 years ago, and hence the name. SIÖDAM is derived from Monsieur (= SIÖ) and Madame (= DAM), as we cater for both women and men. After we moved this year into a beautiful, art nouveau villa, we simply had to expand our company name because it fits so well: SIÖDAM – THE VILLA.

What is the philosophy behind it?

We specialize in the high-end designer market. We sell everything for the festive occasion: bridal wear, wedding suits, wedding rings and evening couture. We are elegant, modern and trendy. Many things have changed in the 40 years of our company history, but we have remained faithful to this motto: to carry extraordinary and special labels, just like Daalarna Couture.

Therefore, we were one of the first shops in Germany to discover these dream dresses for the German market.

How did you choose the new location of your salon?

We found this dream villa and it found us. It is elegant, high quality and special – just like our dresses. Therefore, it was a very easy decision for us and every day we are thrilled to work in such a great atmosphere. For the remodelling and decor, we were inspired by our dresses, we wanted to create a warm, elegant and yet modern atmosphere. The mix of old and new is indescribable, the chandelier, for example, we bought at an antique market in Florence, Italy. So every part has somehow inserted itself and we are very happy about the result!



  • @DIANA_FROHMUELLER_PHOTOGRAPHY, DRESSES: DAALARNA COUTURE

How would you describe the style of the bridal gowns in your salon? Could also you mention some brands?

Our dresses are high quality, classic and feminine. Depending on the trend a little boho, simple and flowing or elaborate with a softly falling big skirt. It is important to us that the bride finds a dress that emphasizes her personality and does not disguise it. In addition to Daalarna couture, we promote Jenny Packham, Jesus Peiro, Marchesa, Badgley Mishka, Adi Shlomo, Yolan Cris and more.

How did you discover Daalarna Couture and what is the reason you have chosen the brand?

I discovered Daalarna five years ago. I was at a bridal show in London and did not find anything nice and new. Disappointed, I logged in via Instagram. (At that time Instagram was still in its infancy – no comparison to today!) I  saw the “FLOWER” collection and was blown away. I ordered via Instagram even though I was sitting in the middle of 100 of bridal dresses. I always like to remember that with a smile. From the first day I was, and still, am thrilled with the softness and femininity of Daalarna dresses.

Our customers can individualize almost every dress, and Anita Benes and her team do everything 100% perfect. We are very happy to have contributed a small part to the success of Daalarna Couture.


  • @diana_frohmueller_photography, Dresses: Daalarna couture

What kind of Daalarna dresses are the popular ones in your salon?

(laughs) I think I can answer that question quickly. These are always the most expensive models. Presumably, because we liked them so much, our brides also feel this, and luckily our tastes are similar!

Our brides want exclusive, high quality and feminine dresses. They must not be too heavy or overloaded, nor too simple and boring. Daalarna Couture creates for us the mix of featherlight, female and high-quality dresses. Implementing the possibilities of combinations or change requests are very important for our customers.

Do German brides follow some trends at their wedding?

Yes, German brides follow different trends. This comes first and foremost through social networks like Pinterest, Instagram and Facebook. In a few years, there will certainly be other channels where the bride can gather ideas. Pinboards are created and whole concepts packed into mood boards. This did not exist 10 years ago. As our society changes, so does the bride, and we have helped with this change through our move.

In Germany, it brings luck if you have four things at the wedding: something new (the dress), something blue (the garter), something old and borrowed (usually family jewellery).

#realbride @josephineacht in @daalarnacouture❣❣❣Trunk Show noch bis zum 26.01.19❣❣❣ @sioedam_couture#weddingday…

Közzétette: SIÖDAM – 2019. január 23., szerda

Why do you like weddings in general?

Weddings are just special. The decision to grow old with a person simply because we love them. This is also our motto: It’s about the partner, about the man you found among 1 million people. It is about celebrating this day, the beginning of a common future. This must never be forgotten with all the hype that has arisen in the last few years around the topic of wedding and that’s what we say to our brides.

Your goal is the beginning of a common future, our task is to make you a little bit prettier.

Take a look at the SIÖDAM studio’s website by clicking here! You can also check Daalarna’s international retailers by clicking here!

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Marina Ágh

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A kulisszák mögött 💕 Behind the scenes A D A kulisszák mögött 💕 Behind the scenes 

A Daalarnánál 20 év szakértelme garantálja a tökéletes végeredeményt. Ha nem hiszed, járj utána: kérj időpontot egy díjmentes ruhapróbára!

👗Telefon: +36 30 306 4094
👰‍♀ E-mail: info@daalarna.hu

#daalarnabride #eskuvomlesz #igentmondtam #igen #menyasszonylettem #menyasszony #esküvőiruha #esküvőiszalon #esküvő #menyasszonyiruha #sayyestothedress
Hogyan tudsz hozzájutni a Dream by Daalarna termékekhez? 🎀
 
1. Személyes vásárlás ✨️

Látogass el a budapesti Daalarna atelier-be személyesen, ahol arra is lehetőséged van, hogy felpróbáld a termékeket. 

A Daalarna atelier címe: 1054 Budapest, Alkotmány u. 23. (A Daalarna szalonnal szemben, az Alkotmány utca-Vadász utca sarkán található épület.)

Nyitva tartási idő: hétfőtől péntekig 10:00-17:00

2. Rendelés e-mailben ✨️

Ha nincs lehetőséged személyesen ellátogatni a budapesti atelier-be, akkor e-mailben, az info@daalarna.hu címen is megrendelheted a Dream by Daalarna termékeket. 

Néhány fontos információ:
-	A tüllszoknyák és a köntösök rendelésre készülnek, néhány hetes átfutási idővel. Kérjük, hogy ezt minden esetben vedd figyelembe. 
-	Az online megrendelt termékeket csak előre fizetés (átutalás) után gyártjuk és szállítjuk. 
-	A kész termékeket Magyarországon GLS-sel tudjuk szállíttatni. A szállítás díja GLS-sel: 2400 Ft. Külföldi rendelés esetén a költségek: EU-n belül: 30 €, EU-n kívül 50 €.

Te melyik termékre csapsz le elsőként?

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Mától elérhető a Dream by Daalarna minikollekc Mától elérhető a Dream by Daalarna minikollekció 🎀 

A Dream by Daalarnával olyan ready-to-wear termékeket álmodtunk meg egy minikollekcióba, amelyek a hétköznapokon is bátran viselhetők, ugyanakkor továbbra is a megszokott Daalarna minőséget képviselik. A jól variálható póló-tüllszoknya szett mellett köntös, harisnyakötő és vászontáska is megtalálható ebben a limitált szériás kollekcióban.

👉 Klikk a secretstories.hu-ra a pontos részletekért!
(Link a sztoriban és a bióban.)

*****

The Dream by Daalarna Collection Is Now Available Worldwide 🎀

The Dream by Daalarna collection is now available to order worldwide! With the Dream by Daalarna line, we have dreamed up ready-to-wear products for a limited-edition range that can be worn in everyday life while, of course, still exhibiting Daalarna quality. The limited-edition collection includes tulle skirts, T-shirts, dressing gowns, garters, and tote bags.

👉 Head to secretstoriesbydaalarna.com for more information on shipping and prices!

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The Dream by Daalarna collection is coming tomorrow - are you excited? 💕

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Színes alkalmi ruhák a Daalarnától - melyik a Színes alkalmi ruhák a Daalarnától - melyik a kedvenced? 💕👗

Ha szeretnél ellátogatni a budapesti Daalarna szalonba egy díjmentes ruhapróbára, ahol személyre szabhatjuk az elképzeléseidet, itt tudsz időpontot egyeztetni:
Telefon: +36 30 306 4094
E-mail: info@daalarna.hu

#esküvő #weddinginspiration #wedding #daalarna #daalarnabride #weddingdress #colorfuldress #bridalgown #eveninggown
A menyasszonyi ruha kiválasztása 💕

Mercy: "Így visszagondolva, egy érzelmi hullámvasút volt az első ruhapróbám. Nem volt konkrét elképzelésem a ruhát illetően, viszont abban az egyben biztos voltam, hogy az első ruhapróba alkalmával már a „biztos” kiválasztott ruhával szeretnék hazatérni.

Így utólag is örök hálám a szalonban dolgozó Nikiéknek, hogy minden egyes lehetséges opciót felpróbáltattak velem a próba alatt hihetetlen kedvességgel és türelemmel.

Végül a @daalarnaofficial MIRROR kollekció 372-es darabjára esett a választásom, amit kicsit az én ízlésemre formáltunk. Az alsó réteg királylányosabb kristálytüllt kapott, a felső uszály pedig gyönyörű hernyóselyemből készült, amit a szertartás után le tudtam venni.

Mikor hazaértem a ruhapróbáról, kicsit el voltam keseredve, hogy gyors volt a választásom, és nem hittem el, hogy ilyen gyorsan megtaláltam az igazit. De utólag az összes varrodai ruhapróba alkalmával és a nagy napon is bebizonyosodott, hogy ennél szebb, gyönyörűbb és kényelmesebb ruhát nem is választhattak volna. 

A nagy napon rengeteg kedves megjegyzést kaptam a ruhával kapcsolatban, ami iszonyatosan jólesett. Mindenki teljesen el volt kápráztatva, és sokan meg is jegyezték, hogy ilyen gyönyörű menyasszonyi ruhát még soha sem láttak. Természetesen Ádámnak is nagyon tetszett!"

👉 Mercy és Ádám esküvője a secretstories.hu-n olvasható.

📸 @nexiartphoto

#lakodalom #bridetobe #bridetobe2023 #esküvőmlesz #igentmondtam #férjhezmegyek #menyasszony #esküvőitipp #esküvőiruha #menyasszonyiruha #nagynap #wedding #bride #bridalgown #weddingdress #weddingday #daalarnabride #bride2023 #menyasszony2023
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