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BUDAPEST – Through the Eyes of Designer Anita Benes

  • 27th September 2020
  • 2 comments
  • 4 minute read
  • Marina Ágh
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The birth of Daalarna Couture’s latest BUDAPEST collection was inspired by very personal experiences. Anita Benes, the designer of Daalarna Couture, now tells you in her own words how the collection and the campaign images came together in her head.

“It has only been a few months since the presentation of our latest collection as the world has fundamentally changed around us. Both as an individual and as a designer, the events of 2020 have left a mark on me; the uncertainty of the world has inspired me to rediscover the values ​​and opportunities within my own comfort zone. One such point of reference for me is Budapest, my home: no matter how far I travel from here I always come back.

While designing the new BUDAPEST collection, I went around and rediscovered my own identity: what does it mean to me to be a Budapestian, a Hungarian, an Eastern European, and a world citizen all at the same time?

Every morning I drive from Buda to Pest by crossing the Margaret Bridge, and I never miss admiring the view of the awakening Parliament and the Danube River. Even without the tourist attractions, I consider Budapest to be the most beautiful city in Europe.

For me, Budapest is filled with a good, cozy feeling, even with its constant downtown construction or the inapposite concrete buildings from the post-socialist era. This experience fills my heart every morning on my way to our Daalarna atelier, and it is a reassurance to me even in these unusual times.

Another question on which I have been thinking a lot lately, is whether one should occupy themselves with aesthetics, beautiful clothes and festive moments in the middle of a pandemic?

In our fast-paced world, fewer and fewer festive occasions are enriching our everyday lives anyway, and life events to which we attach great importance are becoming less and less common. This year has received even fewer of these, although celebrations we experience together have proven to have a positive effect on our physical and mental health.

I have a story about this. One day while I was waiting in line at my car mechanic, a completely fascinating piece of writing caught my eye. A framed letter caught my eye in the customer waiting room, which was found during construction.

It was written by a soldier who wanted to ask for leave to be able to attend his wedding.

All this during the siege of Budapest, in World War II. It was very special to understand how important marriage was in his life, even in those times of distress. In the letter, he recounted in how many places the city was burning, yet his main concern was to be able to marry his love, despite the circumstances.

I experienced something similar this year as we have been continually jittering with our Daalarna brides to see whether their weddings, which had been organized for months, could take place or whether they have to postpone them. Our brides also proved the fact that the importance of the special moments and the joy of waiting is a very important retaining force. Regardless of the dates of their future weddings, they can always count on their Daalarna dresses. As a result of the enormous trust placed in us, I was soaring while designing the new BUDAPEST collection, and this period has further strengthened my belief in the legitimacy of my work and profession.

That is why I slipped a little sparkle into our new BUDAPEST collection, as a reminder to dare to live our special moments.

As a reflection of this, textures interwoven with metal fibres, sequins, glitter, beads and crystals appear on the wedding dresses, inspired by the thousands of faces of sunlight shining on the water of the Danube River.

The Hungarian motifs and designs refer to the rich handicraft traditions of Budapest. It is also due to this that at the turn of the century, in addition to Vienna, we were one of the European capitals of fashion.

In addition, a subtle reference to the spirit of the age could not be left out of the BUDAPEST collection.

Together with the jewellery designer of Rienne Bride, we reimagined the face mask, which, in addition to its original function, has now become an unavoidable element of fashion – and a new accessory has been born. The artistic jewel-like accessory creeps onto the face, as well as the giant veils, which refer to one of the defining basic experiences of today: hiding.

During the campaign shooting, it was clear to us from the beginning that a change of perspective would be our guiding idea. We did not want to show Budapest as a tourist attraction, well-known from postcards, but rather as a way of life, in its ordinary reality.

For me, the most exciting part of the city’s image cavalcade is not only the iconic architectural wonders of millennium Budapest – they are inextricably linked to the emblematic, robust buildings of socialism as well.

In my Budapest, Eastern and Western Europe are present together at the same time, and I am humbled by its beauty and diversity every day.”

DRESSES: DAALARNA COUTURE, PHOTOS AND FILM BY EVA PAPP AND ZOLTAN SCHNEIDER, MODELS: BERTA NAGY & ZITA DOBAR (ATTRACTIVE MODELS), MAKEUP AND HAIR BY CSILLA KISS, JEWELLERY: RIENNE BRIDE

Click here for the new Daalarna BUDAPEST collection lookbook! If you want to check if your dream Daalarna dress is available in your country, click here for the list of our international retailers. Don’t forget to follow us on Instagram and Pinterest!

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Marina Ágh

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2 comments
  1. Pingback: Daalarna’s New Bridal Collection BUDAPEST - Click for the lookbook!
  2. yabanci says:
    10th February 2021 at 2:39 pm

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    Reply

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Az összes ruha a Daalarna Fashion Show kifutójá Az összes ruha a Daalarna Fashion Show kifutójáról - melyik a kedvenced? ✨

❇️ Az idei show abban is különbözött a korábbiaktól, hogy ezúttal nem egyetlen kollekciót láthatott a közönség, hanem egy Benes Anita által válogatott gyűjteményt, amely az elmúlt évek ikonikus @daalarnaofficial ruháit is tartalmazta a FOLK, RHAPSODY, BUDAPEST, MIRROR, RUSH és IDYLL kollekciókból.

❇️ Ezen túl a legújabb TIMELESS kollekció darabjait, valamint kimondottan erre az alkalomra tervezett pink, lila, vörös és más élénk színekben pompázó, futurisztikus hangulatú esküvői és alkalmi ruhákat is láthatott a közönség a kifutón.

❇️ Klikk a secretstories.hu-ra, ahol megnézhetitek az összes ruhát a kifutóról!

#daalarnafashionshow #magyardivat #fashionshow2022 #bridalfashion2023
A show fináléjában csokordobásra is sor kerül A show fináléjában csokordobásra is sor került: 700 szál pink rózsát dobtak a közönség soraiba a modellek, ezzel szimbolikusan megköszönve vendégeinknek azt, hogy velünk együtt ünnepeltek aznap este. 🌹

📸 @kondellamisi @wearewunderbar.hu

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Fesztivál a Millanárison - Ilyen volt a 2022-es Fesztivál a Millanárison - Ilyen volt a 2022-es Daalarna Fashion Show ✨ 

❇️ 2500 vendég, 67 modell, 80 ruha, egy közel 300 méteres pink kifutó és 200 ember, akik hónapok óta azon dolgoztak, hogy ez az esemény megvalósulhasson – talán nem túlzás kijelenteni, hogy az idei Daalarna Fashion Show minden korábbinál látványosabbra és grandiózusabbra sikerült.

❇️ Nem véletlenül: már többször meséltünk nektek arról, hogy a @daalarnaofficial idén ünnepli fennállásának 20 éves évfordulóját. A kerek évfordulóhoz pedig méltó ünneplés jár, ezért a szokásosnál is különlegesebb bemutatóval és extra meglepetésekkel készültünk kedves vendégeinknek.

❇️ Szerettük volna veletek együtt megünnepelni mind a Daalarna születésnapját, mind pedig azt, hogy a Covid-időszak után végre újra felszabadultan együtt lehetünk. Az pedig már csak a hab volt a tortán, hogy a hetek óta tartó rossz időjárás után pénteken ragyogó, véget nem érő napsütés fogadta a Millenárisra érkező vendégeket.

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📸 @kondellamisi @wearewunderbar.hu

#daalarnafashionshow #magyardivat #magyartervezo #daalarna #hungarianfashion
Itt az utolsó élőzés, amit megosztunk a pénte Itt az utolsó élőzés, amit megosztunk a pénteki Daalarna Fashion Show-ról: ebben a @daalarnaofficial örök múzsája, @nellitombor és @benesanita lánya, @saratoth mesélnek @lucastohl -nak arról, hogy tetszett nekik a bemutató. ✨

#daalarnafashionshow #stohlluca #fashionshow2022 #divatbemutato
Újabb felvételt mutatunk a Daalarna Fashion Show Újabb felvételt mutatunk a Daalarna Fashion Show-ról, amelyben @dallosbogi, @cinthyadictator, @doboagi, @dorisandor és @heni_der_official is válaszolnak @lucastohl kérdéseire. 😊

Mindannyian a Dream by Daalarna kollekció egy-egy szettjét viselik. 

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Ebben a videóban volt Daalarna menyasszonyaink, @ Ebben a videóban volt Daalarna menyasszonyaink, @csillatatar és @chloeknows beszélgetnek @lucastohl -lal a Daalarna Fashion Show előtt. ✨

Mindhárman a Dream by Daalarna kollekció egy-egy szettjét viselik. 😊

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