We are incredibly proud that the Daalarna gowns are now available at more than 30 international retailers worldwide, including bridal boutiques in the USA, Canada, Australia, Hong Kong, UK, Ireland, Germany, Austria, Switzerland and Ukraine. In this column, we introduce you to some of our retailers from all around the world. This time, owner Victoria Rüsche answered our questions about her incredibly stylish bridal shop in Cologne, Germany.
What is the story of your beautiful salon/studio?
I opened my shop in 2011 because I had the feeling that a modern shop was missing in Cologne, Germany, with dresses for women who want to look like themselves on their big day. A shop for women who wear jeans and t-shirts in their spare time and don’t want to look like a princess on their wedding day but rather the sexy, comfortable, casual woman they usually are.
What was the philosophy/ concept behind it?
I want women to be themselves when they get married and not feel dressed up, wearing a dress that does not fit their personality.
How would you describe the style of the bridal gowns in your salon? Could also you mention some brands?
I love having a mix of designers, besides Daalarna we carry embellished dresses from Anna Campbell, but also local designers from Germany and of course our own line that is made at our shop in Köln.
How did you discover Daalarna Couture and what is the reason you have chosen the brand?
I fell in love instantly when I saw pictures on the internet and just knew the styles were completely missing in Germany. Soft, flowy tulle and delicate mix- exactly what our brides love as well!
What kind of Daalarna dresses are the most popular ones in your salon? What do you think is the reason your brides love Daalarna gowns?
Our brides love all styles with soft tulle skirts and lace tops. I think they love them for the same reason as I do. They definitely scream „bride“ but are still unpretentious at the same time.
How would you describe your customers? (style, personality, taste etc.)
Our brides are strong women who know their bodies and what they want for their wedding. They want to go for sophisticated patterns, lace and details that make their dress special.
At the salon, you also have a special collection for curvy brides – in what details are these dresses different from the main collection?
They are designed for curvy women to feel the most comfortable. They all have sleeves, either long or cap ones and they all offer the possibility to wear a bra or corset underneath.
Do German brides follow similar trends at their weddings?
German brides love two pieces at the moment, but in general, they opt for timeless lace dresses.
Personally, why do you like weddings in general?
I became a seamstress at a bridal shop and fell in love with weddings during that time. I love being a part of such a special day of so many women by choosing the dress of their dreams with them. So much love of detail is put into this special day and there is nothing more rewarding than seeing the images of our brides later.